The Challenge

Bebetta, a new betting app in India, needed a creative campaign to introduce their unique offering: instead of cash prizes, users earn coins that can be exchanged for products like phones, bikes, and cars. With a limited budget, Bebetta sought a cost-effective solution to attract users and showcase their distinctive model.

Our Approach

Ekraahee Films was tasked with creating an engaging advertisement. We collaborated closely with Bebetta to craft a script that highlighted their rewards system in a fun, relatable way.

• Scriptwriting: The script emphasized Bebetta’s key differentiator — tangible product rewards.
• Production: We produced the campaign efficiently, ensuring high-quality visuals while adhering to the budget.
• Post-production: In the editing phase, we added energy and enthusiasm, bringing the campaign to life.

The Outcome

The campaign exceeded expectations, attracting over 550,000 new users. Bebetta’s creative rewards system resonated strongly with the audience, and the content successfully conveyed the brand’s message of exciting, non-cash prizes. The project demonstrated how effective storytelling can achieve significant results, even on a tight budget.